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Why Digital Ambassadors are Important to Wineries

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Things in the world right now are weird, to say the least.  No matter which side of science you are on, the current global pandemic has wreaked havoc in everyone's daily lives, including their business.  As of this writing, many wineries are still closed while others are offering outdoor tasting experiences.  Long gone are the days of intimate cave tours, barrel tastings, winery tours and unique experiences - at least for now.  Virtual tastings are becoming a 'thing' with smart savvy winery operators, but there are so many options in the world.  What's the best wine on the market?  This article will explain some of the ways that digital ambassadors (wine bloggers) can help wineries. In today's digital world of electronic payments, on-demand everything and the universe at our fingertips, the visibility of wine is absolutely crucial.  Wine bloggers can help wineries and wine brands expand their digital footprint with exposures to new audiences. Whether it's Gen-Z,

2014 Readers Cabernet Sauvignon

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I've thoroughly enjoyed tasting the "Readers" wines over the past 45 days and I'm so pleased every time I have the opportunity to do so.  This 2014 vintage from Bookwalter Winery stands up to Cabernet blends that are easily twice the price.  While I am a staunch supporter of 100% Cabernet Sauvignon, the blends that have been coming out of the west coast for the past 10-12 years have really helped pull in more non-traditional red wine drinkers and in many cases, have helped create wines that are more flavorful and expressive.  This blend boasts blackberry jam, dusty library books and a distinct mocha aroma that is reminiscent of your favorite coffee shop.  In the mouth is a solid wine that doesn't feel tight or young at all, but rather more mature than it is with predominant flavors of blackberry, wet stone and steak seasoning.  In the glass, this wine has sexy legs and a color that puts a smile on your face.  The Readers branded wines are an exceptional value.

2015 Readers Merlot

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I'll admit that I've never been to Columbia Valley, Washington, but it seems that I need to make a trip sometime.  The wines that are coming out of this region are really putting a smile on my face these days, and the 2015 Readers Merlot from Bookwalter Winery is no exception.  What's the first thing wine snobs will look at when they see this bottle?  The screw top.  While I love the resounding "pop" of a cork, I also learned all too long ago that screw tops technically are the best best for most wines: no tainted corks, renewable resource in recyclable caps, etc.  Ok, I just realized I haven't talked about the wine at all and clearly it is the star of this show!  This is a blend of Merlot (90%) and Cabernet Sauvignon (10%) and it presents itself very stoically in the glass.  Aromas of black cherry, hints of blueberry and chocolate and it you're a super-swirler like I am, you might even pick up some green earth and cherry tobacco.  Incredibly soft ta

2016 Readers Chardonnay

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This Columbia Valley Chardonnay from Bookwalter Winery is a straight forward, fun  sipping wine that presents lemon, pear, dried grasses and hints of mineral throughout the nose.  It's not overly aromatic, but the flavors are the stars here.  The blending of Viognier helps make this sweet and bright.  Flavors of candied lemon, pear and honey on the tongue and all the way through the finish.  Although I taste and drink most of my white wines at room temperature, I think this wine would be incredibly refreshing served very cool and with oysters on the half shell or with a cobb salad.  For the price point, it would be easy to have 2 or 3 bottles around all of the time.  This wine is 76% Chardonnay and 24% Viognier. ABV:  13.6% Columbia Valley, Washington Suggested retail price:  $20.00 Drink The Bottles score:  88/100