Wednesday, April 24, 2024

ANGEL'S ENVY "Worth The Envy" Marketing Campaign Focuses on Inclusivity


ANGEL'S ENVY is breaking down barriers with their wildly popular, award-winning and globally recognized finished whiskeys.  They are rolling out a national marketing campaign called "Worth The Envy", with a mission to "craft the future of bourbon and break stereotypes".

Maria, Dao, North American Marketing Director for the brand says, "At ANGEL'S ENVY, we pride ourselves in our innovative nature and origin.  We were one of the first distillers ever to bring secondary finishing to the bourbon industry at a time when it was considered a somewhat radical and visionary concept.  'Worth The Envy' strives to bend how people think about bourbon."

This new campaign shows how bourbon sparks conversations and experiences and it makes people who are not necessarily stereotypical whiskey enthusiasts think about how bourbon can enhance their lives.  More unique cocktails, a more welcoming environment and inclusiveness for all levels of whiskey fans and a potpourri of people from all walks of life are encouraged to come together and share in this lovely distilled spirit that we call whiskey and bourbon.

At Drink The Bottles we can tell you that we have personally been fans of ANGEL'S ENVY for many years.  Their Rye whiskey finished in port wine barrels is one of the first finished Rye that we had ever tasted.  We still use it regulartly in an Old Fashioned when we are looking for a sweeter version of the wildly popular cocktail.  Hats off to ANGEL'S ENVY on this new marketing campaign!

Spark Plug Cocktail Recipe

Mix up a delicious twist on the classic Espresso Martini Cocktail.

  • 1 1/2 parts ANGEL'S ENVY Kentucky Straight Bourbon Finished in Port Wine Barrels
  • 1 part Vanilla Liqueur
  • 2 parts Espresso
Add all ingredients into a shaker tin.  Shake vigorously and strain into a coupe glass.  Garnish with three coffee beans or grated cinnamon.

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