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Bardstown Bourbon Co. debuts first in category NFC-powered gift tags

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  Bardstown Bourbon Company Turns Any Bottle into a Personalized Gifting Experience First in category NFC-powered gift tags debut ahead of Father’s Day, blending bourbon with meaningful connection BARDSTOWN, Ky. (April 29, 2026)  — Bardstown Bourbon Company is introducing  Bourbon Gifting Reimagined , a first-of-its-kind innovation in American whiskey that transforms how consumers personalize and share a bottle. While NFC technology has appeared in packaging before, it has never been deployed at scale as a secondary, consumer-driven gifting application—until now. Launching ahead of Father’s Day, the program allows consumers to apply a premium NFC sticker to any bottle and attach a custom message, photo, or video that lives directly with the gift. With the simple tap of a smartphone, the recipient unlocks a personal experience created by the giver—turning a great bottle into something that lasts well beyond the pour. While spirits brands have historically used connected pa...

Bardstown Bourbon Company Hokkaido Mizunara Oak Barrel Finish Whiskey

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Bardstown Bourbon Company is known for their unique offerings that set them apart from every other distillery in the United States.  It seems that there isn't anything they won't try and if you're a finished whiskey fan, BBC is definitely in your wheelhouse!  Once in awhile, this innovative and forward-thinking company issues a distillery-only release, which is the case with this Hokkaido Mizunara Oak Barrel Finish blend of whiskeys. Mizunara Oak trees grow twisted in the hardest-to-reach corners of Japan.  The wood is incredibly rare and highly acclaimed for many industries.  This incredibly rare whiskey was comprised of just SIX barrels of Mizunara Oak, aged for 28 months to provide the unique and unforgettable flavors in this 375mL bottle.  The whiskeys that make up this incredible blend carry age statements from nine to fifteen years, each with it's own unique mash bill. Blend               Origin     ...