Drink the Bottles

  There are moments in bourbon that feel less like a product launch and more like the beginning of a legacy. The inaugural release of Jackson Purchase Bourbon belongs firmly in that category. Crafted in western Kentucky at the Jackson Purchase Distillery, this is the Inaugural Select Batch – Full Proof , a first statement from a distillery that is already challenging long-held assumptions about what young bourbon can become. While the Jackson Purchase name may be new to shelves, the expertise behind it is anything but. The distillery is led by Master Distiller Craig Beam , a seventh-generation bourbon maker and member of the Kentucky Bourbon Hall of Fame. Beam’s career spans decades at Heaven Hill, where he learned the craft from the ground up—working everything from rickhouses to stills, mastering the art of “cutting” whiskey by taste and experience rather than automation. He is joined by Assistant Master Distiller Terry Ballard, formerly of Willett, bringing another layer of r...

FRANKFORT, KY (November 12, 2025) –  Buffalo Trace Distillery is proud to introduce  Sazerac Rye Whiskey Full Proof  as a permanent addition to its growing Sazerac Rye portfolio. Bottled at 125 proof, this bold new release emerges from the Distillery’s recent expansion and amplifies the brand’s signature spicy, peppery, and dry profile to create a sipping whiskey with remarkable intensity.  Born out of the spirit of New Orleans, Sazerac Rye Whiskey captures the character of the city: bold, timeless, and unapologetically original. The brand has evolved from a bartender’s best-kept secret into a connoisseur’s staple, with the original 90 proof and the recently launched 100 proof expressions celebrated for their distinctive spice and dry complexity. The addition of Full Proof offers a full-bodied expression crafted for sipping and savoring, highlighting the versatility of Sazerac Rye while reflecting Buffalo Trace Distillery’s commitment to delivering exceptional whiske...