Things in the world right now are weird, to say the least. No matter which side of science you are on, the current global pandemic has wreaked havoc in everyone's daily lives, including their business. As of this writing, many wineries are still closed while others are offering outdoor tasting experiences. Long gone are the days of intimate cave tours, barrel tastings, winery tours and unique experiences - at least for now. Virtual tastings are becoming a 'thing' with smart savvy winery operators, but there are so many options in the world. What's the best wine on the market? This article will explain some of the ways that digital ambassadors (wine bloggers) can help wineries. In today's digital world of electronic payments, on-demand everything and the universe at our fingertips, the visibility of wine is absolutely crucial. Wine bloggers can help wineries and wine brands expand their digital footprint with exposures to new audiences. Whether it's Gen-Z,
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- Other Apps
The Living Wine Labels - Walking Dead Wines If you are a fan of wine and all things techie, you need to check out and download the Living Wine Labels app. A friend of mine just turned me onto it and I can't put it down! Genius marketing for those behind the interactive wine labels, and I can see this turning into a fun party trick as the night (and the pours) get longer. Before long, I see this being commonplace in the wine store. You gotta get this app! Click on the link above for a YouTube demo by Jim Caudill.