Drink the Bottles

Literally every time I am in a wine shop I am completely flabbergasted and bewildered to see the hundreds or perhaps thousands of wines eagerly waiting to find a home, similar to dogs at the humane society.  But, like some of those dogs, the wines just don't make a good impression or draw you into their charming personality.  I'm not looking for a wine that humps your leg or begs and does tricks, but I am looking for a reason to try something new.   Reality check.  Most of the time you're faced with a scene similar to the one pictured above without shelf talkers or anyone that has the time or the knowledge to help recommend a selection that they think you will enjoy.  After your eleven second interaction with the "wine clerk" and the customary "what kind of wine do you like" open-ended question, you're discouraged and disconnected.  You want  to try something new.  You want a new tasting experience, so how do you decide what to try?...

The Living Wine Labels - Walking Dead Wines If you are a fan of wine and all things techie, you need to check out and download the Living Wine Labels app.  A friend of mine just turned me onto it and I can't put it down!  Genius marketing for those behind the interactive wine labels, and I can see this turning into a fun party trick as the night (and the pours) get longer.  Before long, I see this being commonplace in the wine store.  You gotta get this app!  Click on the link above for a YouTube demo by Jim Caudill.