Why Digital Ambassadors are Important to Wineries
Things in the world right now are weird, to say the least. No matter which side of science you are on, the current global pandemic has wreaked havoc in everyone's daily lives, including their business. As of this writing, many wineries are still closed while others are offering outdoor tasting experiences. Long gone are the days of intimate cave tours, barrel tastings, winery tours and unique experiences - at least for now. Virtual tastings are becoming a 'thing' with smart savvy winery operators, but there are so many options in the world. What's the best wine on the market? This article will explain some of the ways that digital ambassadors (wine bloggers) can help wineries. In today's digital world of electronic payments, on-demand everything and the universe at our fingertips, the visibility of wine is absolutely crucial. Wine bloggers can help wineries and wine brands expand their digital footprint with exposures to new audiences. Whether i...