Drink the Bottles

Every year on May 5th, Cinco de Mayo shows up in full force across the United States. Restaurants run specials, bars fill with people ordering margaritas, and the day takes on the feel of a full-blown cultural celebration. For many, it’s simply a festive excuse to gather, eat, and drink. But the real story behind Cinco de Mayo is far more layered—and far more interesting—than most people realize. A Victory Against the Odds Cinco de Mayo commemorates the Battle of Puebla, fought on May 5, 1862. At the time, Mexico was in a fragile position. The country was dealing with significant financial strain and had suspended payments on foreign debts. This decision triggered intervention from European powers, most notably France. Under the leadership of Napoleon III, France saw an opportunity to expand its influence and establish a monarchy in Mexico. French forces, widely considered among the strongest in the world at the time, moved into Mexican territory expecting a relatively quick victory. W...

Tequila Partida,  the original additive-free tequila founded in 2005 and part of The Lucas Bols Company, announces the U.S. debut of its High-Proof Reposado Single Barrel Program, a tightly allocated release celebrating 20 years of additive-free tequila craftsmanship while offering leading bars, restaurants, and retailers access to rare, fully customizable expressions crafted at the distillery. The program, which began rolling out in March 2026, is limited to just 20 barrels nationwide, with early allocations already secured by top-performing accounts ahead of the official announcement and highlighting strong demand for distinctive, additive-free tequila offerings in the premium segment. Each barrel yields approximately 240–282 bottles (750ml) and can be bottled between 90 and 110 proof, allowing partners to tailor their selection to their clientele. Every barrel develops its own unique flavor profile, creating a one-of-a-kind expression that supports premium positioning, ...