Jack Daniel’s and the USO Announce Historic “United We Toast” Partnership
National Toast to the Troops July 4th encourages consumers to tune in live, raise a glass and send message of support to our service men and women Lynchburg, Tenn. (June 29, 2026) – In honor of America’s landmark 250th anniversary, the Jack Daniel Distillery and the USO are proud to announce a new partnership dedicated to celebrating the legacy, service, and sacrifice of the United States Armed Forces. Through support as a leading partner of the USO’s “United We Toast” initiative, this collaboration brings together America’s oldest registered distillery and the nation’s leading military support organization to honor the country’s milestone Semiquincentennial. This nationwide effort brings civilians and service members together through a shared moment of gratitude, a collective toast to our nation's heroes, and an ongoing digital campaign to support active-duty troops. By connecting the distillery's 160-year history with the USO’s historic mission, the campaign invites ...