Drink the Bottles

  Green River Distilling Co. Introduces Honey  Finished Kentucky Straight Bourbon Whiskey   Made with 100% Honey and No Artificial Sweeteners or Additives   Owensboro, Ky. ( May 12 , 2026) —  Green River Distilling Co. ,  known for classic, approachable Kentucky bourbon, expands its award-winning portfolio this month with the launch of  Green River Honey Finished Bourbon Whiskey . The new expression offers a fundamentally different take on honey whiskey by finishing  real  Kentucky  Straight   B ourbon with  100%  real  local honey inside the barrel, rather than relying on  additives and sweeteners .   While the honey whiskey category has  largely  moved  toward lower proof, heavily sweetened  liqueur blends ,  Green River Honey  takes a simple, honest, and more deliberate approach.    Green River Honey begins as  four-year-old  Green River Kentucky Straight...

  There are moments in bourbon that feel less like a product launch and more like the beginning of a legacy. The inaugural release of Jackson Purchase Bourbon belongs firmly in that category. Crafted in western Kentucky at the Jackson Purchase Distillery, this is the Inaugural Select Batch – Full Proof , a first statement from a distillery that is already challenging long-held assumptions about what young bourbon can become. While the Jackson Purchase name may be new to shelves, the expertise behind it is anything but. The distillery is led by Master Distiller Craig Beam , a seventh-generation bourbon maker and member of the Kentucky Bourbon Hall of Fame. Beam’s career spans decades at Heaven Hill, where he learned the craft from the ground up—working everything from rickhouses to stills, mastering the art of “cutting” whiskey by taste and experience rather than automation. He is joined by Assistant Master Distiller Terry Ballard, formerly of Willett, bringing another layer of r...

Jack Daniel’s Debuts Design-Forward Halo MK1 Tennessee Whiskey with McLaren Mastercard Formula 1 Team  Custom-engineered packaging inspired by McLaren car materials holds Tennessee Whiskey matured in uniquely aged barrels, available globally in super-limited quantities Lynchburg, Tennessee (April 30, 2026) –  The Jack Daniel Distillery today announced the limited release of Jack Daniel’s Halo MK1 Tennessee Whiskey, a super premium collaboration with the McLaren Mastercard Formula 1 Team featuring custom packaging and specially-crafted Tennessee Whiskey that nods to the brands’ shared commitment to excellence. The bottle is the most premium and limited global release in Jack Daniel’s history, retailing at $599.99 USD.  “We are thrilled to continue to celebrate many fantastic years of partnership with McLaren with the debut of our most exciting collaboration yet – a remarkable bottle that is destined to become a collector’s item for Formula 1 fans and whiskey drinkers alik...

  Bardstown Bourbon Company Turns Any Bottle into a Personalized Gifting Experience First in category NFC-powered gift tags debut ahead of Father’s Day, blending bourbon with meaningful connection BARDSTOWN, Ky. (April 29, 2026)  — Bardstown Bourbon Company is introducing  Bourbon Gifting Reimagined , a first-of-its-kind innovation in American whiskey that transforms how consumers personalize and share a bottle. While NFC technology has appeared in packaging before, it has never been deployed at scale as a secondary, consumer-driven gifting application—until now. Launching ahead of Father’s Day, the program allows consumers to apply a premium NFC sticker to any bottle and attach a custom message, photo, or video that lives directly with the gift. With the simple tap of a smartphone, the recipient unlocks a personal experience created by the giver—turning a great bottle into something that lasts well beyond the pour. While spirits brands have historically used connected pa...