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NV Winking Owl Merlot

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Why would you buy a bottle of wine for $2.49 you ask?  I honestly don't have an answer.  Curiosity probably got the best of me.  Flashbacks of "Two Buck Chuck" bounced around in my head as I passed this at Aldi several times yesterday.  But I like to keep an open mind and I'm always up to a challenge so I figured at this price, I'm really no worse for wear.  This bottle is less than a cup of coffee at most restaurants and I've spent far more money on less satisfying objects in my lifetime.  So, without further ado, I present the non-vintage Winking Owl Merlot..... I should start by saying that I am generally perplexed by anyone  who can put wine in a bottle for this price.  After all, sans juice, you still have the bottle, the cork, the label, the capsule, the outer packaging, the marketing, etc, etc to take into consideration of the total cost at checkout.  So when you remove those items from the cost of the bottle of wine, what do you have?  I would guess ab