Jack Daniel’s Gentleman Jack & MANORS Golf Announce Capsule Collection
Two Icons of Craft and Character Announce a Landmark Partnership
A wide-ranging creative collaboration spanning a co-branded capsule collection, original content, live events and cultural programming, built not just for golfers but for anyone who believes that how you play matters as much as whether you win.
NASHVILLE, TENNESSEE — May 28, 2026. MANORS Golf, the independent golf apparel brand rewriting what it means to look and feel at home on the course, and Gentleman Jack, the double-mellowed Tennessee Whiskey from the Jack Daniel Distillery, today announce A Gentleman’s Guide to Golf: a landmark creative partnership launching May 2026.
The collaboration brings together two brands bound by more than aesthetics. Both are defined by character: a commitment to craft, an uncompromising standard, and the conviction that the way you carry yourself matters as much as what you produce. The result exists at the intersection of golf, style, and culture; not a marketing exercise, but a genuine creative statement from two brands with something real to say.
The Capsule
At the heart of the collaboration is a co-branded apparel capsule rooted in the visual world of A Gentleman’s Guide to Golf. Drawing on engraving-style illustration, a black and cream palette, and the unmistakable marks of both brands, the collection channels the spirit of the gentleman competitor: someone who takes the game seriously, but never themselves. The capsule will be available from May 2026.
The Content
Running alongside the capsule, a content series will bring A Gentleman’s Guide to Golf to life across editorial and social. Built around the rules that define a golfer’s true character, with maxims ranging from “There is no honor in slow play” to “Offer your hand in defeat”, the series uses the language of the course to explore what it means to compete with integrity. Expect film, photography, and editorial across both brands’ platforms throughout 2026.
The Events
The partnership came alive in person this April, as MANORS Golf and Gentleman Jack took an invited group deep into the heartland of Tennessee. Beginning in Nashville and travelling to Lynchburg, home of the Jack Daniel Distillery, the experience moved between celebrated golf courses, the spiritual home of one of the world’s most iconic whiskeys, and a series of moments designed to capture exactly what this collaboration stands for. Further activations and events will follow across the rest of 2026.
The Culture
A Gentleman’s Guide to Golf is, at its core, a statement about how the game should be played and how it should feel. MANORS has spent years building a community of golfers who care about more than the scorecard. Gentleman Jack brings that same ethos from a different angle: a whiskey made for people who appreciate the craft behind what they consume. Together, they’re making the case that golf and character are inseparable.
QUOTES
“MANORS has always stood for something beyond the apparel — the kind of person who wears it, the way they show up on the course and off it. Gentleman Jack has that same DNA. This isn’t a partnership we entered into lightly; it’s two brands with genuine conviction finding a common language, and the result is something we’re genuinely proud of.”
Jojo Regan, Co-Founder, MANORS Golf
“Golf and Gentleman Jack share more than people might expect. Both reward patience, craft, and a certain quiet commitment to excellence. In MANORS, we found a partner who gets that — a brand that takes golf seriously without taking itself too seriously. A Gentleman’s Guide to Golf says something real about what both our brands believe.”
Loni Gray, Brand Director, Jack Daniel’s Super Premium
