Drink the Bottles

Things in the world right now are weird, to say the least.  No matter which side of science you are on, the current global pandemic has wreaked havoc in everyone's daily lives, including their business.  As of this writing, many wineries are still closed while others are offering outdoor tasting experiences.  Long gone are the days of intimate cave tours, barrel tastings, winery tours and unique experiences - at least for now.  Virtual tastings are becoming a 'thing' with smart savvy winery operators, but there are so many options in the world.  What's the best wine on the market?  This article will explain some of the ways that digital ambassadors (wine bloggers) can help wineries. In today's digital world of electronic payments, on-demand everything and the universe at our fingertips, the visibility of wine is absolutely crucial.  Wine bloggers can help wineries and wine brands expand their digital footprint with exposures to new audiences. Whether i...

I recently found out that someone I used to look up to the world of wine isn't who I thought he was.  He is an up and coming wine blogger who I followed on social media sites because his posts were entertaining, colorful and inviting.  And one day I felt I owed it to myself (and him) to visit his blog and I nearly puked.  I was so put off after reading a couple of entries that I couldn't decide what to do first - punch myself in the head for thinking this guy was something that he wasn't, or just walk away.  I guess I should start by saying that as a wine blogger, you generally get one shot.  If you don't connect with a reader with your first article or wine review, they probably won't be back to read your work.  And everyone needs something different from a wine blogger.  Some people just want to know what they should drink.   These are generally the people who want to impress someone at a dinner party, because they typically show up wi...