ANGEL'S ENVY "Worth The Envy" Marketing Campaign Focuses on Inclusivity
ANGEL'S ENVY is breaking down barriers with their wildly popular, award-winning and globally recognized finished whiskeys. They are rolling out a national marketing campaign called "Worth The Envy", with a mission to "craft the future of bourbon and break stereotypes". Maria, Dao, North American Marketing Director for the brand says, "At ANGEL'S ENVY, we pride ourselves in our innovative nature and origin. We were one of the first distillers ever to bring secondary finishing to the bourbon industry at a time when it was considered a somewhat radical and visionary concept. 'Worth The Envy' strives to bend how people think about bourbon." This new campaign shows how bourbon sparks conversations and experiences and it makes people who are not necessarily stereotypical whiskey enthusiasts think about how bourbon can enhance their lives. More unique cocktails, a more welcoming environment and inclusiveness for all levels of whiskey fans an...