Find Your Wine Tribe: Why The Connection is Important
I recently found out that someone I used to look up to the world of wine isn't who I thought he was. He is an up and coming wine blogger who I followed on social media sites because his posts were entertaining, colorful and inviting. And one day I felt I owed it to myself (and him) to visit his blog and I nearly puked. I was so put off after reading a couple of entries that I couldn't decide what to do first - punch myself in the head for thinking this guy was something that he wasn't, or just walk away. I guess I should start by saying that as a wine blogger, you generally get one shot. If you don't connect with a reader with your first article or wine review, they probably won't be back to read your work. And everyone needs something different from a wine blogger. Some people just want to know what they should drink. These are generally the people who want to impress someone at a dinner party, because they typically show up wi...