Tuesday, October 7, 2025
2022 DAOU Vineyards Reserve Cabernet Sauvignon Paso Robles
Thursday, October 2, 2025
Town Branch IMPERIUM MMXXV Kentucky Straight Bourbon Release
50% Wheated Bourbon Blend |105 Proof
Available in Select Markets Only
LEXINGTON, Ky. (September 30, 2025) - Town Branch Distillery, the 7th member of the Kentucky Bourbon Trail® and the heart of Lexington Brewing & Distilling Co.—is closing out Bourbon Heritage Month with the release of Imperium MMXXV, a high-end limited edition bourbon built on a 50% wheated bourbon foundation, bottled at 105 proof, non-chill-filtered, and offered at an SRP of $119.99.
Town Branch IMPERIUM MMXXV Kentucky Straight Bourbon – 105 Proof Imperium MMXXV marks the second annual release of this highly anticipated series. This year’s edition draws from Town Branch’s exclusive “Imperium Bourbon Stocks,” which include only the finest barrels from three of the distillery’s bourbon mash bills:
• Pot-still Kentucky Bourbon: 72% corn / 15% rye / 13% malted barley
• Column-still o Kentucky Bourbon: 72% corn / 15% rye / 13% malted barley
• Column-still Wheated Bourbon: 70% corn / 22% wheat / 8% malted barley
Each barrel pulled from the rickhouse and arriving at production is evaluated for its highest purpose — base blending, single-barrel program or Imperium stocks. The tasting of these barrels is like a tryout — much like an athlete re-earning a place on the team each season. Only the best of the best makes the cut.
“This year we again set aside our favorite and most unique bourbon stocks, tasting them as many times as needed to ensure each barrel still deserves a place in the Imperium stockpile before blending,” says Dave Bob Gaspar, Head Blender. “After almost a year of tasting thousands of barrels and collecting the rarest ones, we narrowed it down to only 6 barrels for this very special, small batch bourbon.”
The 2025 blend begins with a 50% wheated bourbon base, then marries 50% of Town Branch’s other bourbon stocks to create a distinctive hybrid profile unlike any other bottling from the distillery. Bottled at 105 proof, Imperium MMXXV delivers depth and power while allowing the wheated bourbon shine. This year’s Imperium again crowns Bourbon Heritage Month as a testament to Town Branch’s commitment to exceptional bourbon making. If you’re lucky enough to find a bottle, raise a glass to Bourbon Heritage Month — and to many more to come.
Brand Highlights:
Town Branch IMPERIUM MMXXV Kentucky Straight Bourbon (SRP $119.99/750ml) - A 50/50 blend of our finest bourbon barrels— 50% Wheated Kentucky Straight Bourbon mash bill barrels and 50% Kentucky Straight Bourbon mash bill barrels. Released annually during National Bourbon Heritage Month, this bourbon is marked by the year of release in Roman numerals, with a distinct proof and limited quantity.
Mash Bill: Multiple Kentucky Straight Bourbon Barrels
Kentucky Straight Bourbon Whiskey (72C / 15R / 13B)
▪ SN 3963 / Fill Date: February 17, 2017 (Aged 8 years, 6 months)
▪ SN 4308 / Fill Date: February 7, 2017 (Aged 8 years, 6 months)
▪ SN 15647 / Fill Date: April 1, 2019 (Aged 6 years, 5 months)
o Kentucky Straight Wheated Bourbon Whiskey (70C / 22W / 8B)
▪ SN 16368 / Fill Date: March 6, 2020 (Aged 5 years, 6 months)
▪ SN 16391 / Fill Date: March 6, 2020 (Aged 5 years, 6 months)
▪ SN 16394 / Fill Date: March 6, 2020 (Aged 5 years, 6 months)
- Age: MMXXV Release – Barrel Aged 5.5 to 8+ Years
- ABV: 52.5% / 105 Proof
- Estimated Availability: Very Limited Annual Release | 219 cases
- Tasting Notes:
- Appearance: Rich Mahogany
- Aroma: Mature Oak, Honey, Spice, Licorice, Cherry and Ripe Plums
- Palate: Clove, Cinnamon, Baking Spice, Leather, Oak, Dark Cherries, Vanilla and Rich Caramel
- Finish: Lingering notes of Dry Oak, Spice and Honey
Monday, September 29, 2025
2023 Cedar + Salmon Pinot Noir Willamette Valley
Thursday, September 25, 2025
2025 Yellowstone 10 Year Bourbon Whiskey Limited Edition
Tuesday, September 23, 2025
El Mayor Tequila debuts Café Resposado
El Mayor Tequila debuts Café Reposado
The new “coffee-kissed” premium tequila will be available nationwide starting in September
ST. LOUIS (Sept. 23, 2025)Fall coffee menus have finally met their match. El Mayor Tequila is expanding their award-winning
tequila portfolio with their latest innovative offering: El Mayor Café Reposado Tequila. Premium
El Mayor Blanco Tequila is rested for three months in bourbon barrels which had previously held coffee
beans - lending a smooth and natural "coffee kissed" flavor that results in El Mayor Café Reposado.
Distilled and produced at Destilladora Gonzalez Lux, Café Reposado will be available in September at a
minimum suggested retail price of $33.99 per 750mL bottle.
"Our Café Reposado is a silky-smooth tequila that delivers lovely natural notes of vanilaa with a subtle
coffee finish in every sip," said Graciela Gonzalez, master distiller at Destiladora Gonzalez Lux.
"With our proprietary barrel seasoning process, our Café Reposado bring forward the natural flavor of the
agave with a subtle hint of coffee on the finish. I enjoy sipping Café Reposado neat, over ice, or in a
coffee-inspired cocktail, like the Espresso Martini."
As with every bottle of El Mayor, Café Reposado Tequlia is made with 100% estate-grown, Blue Weber
agave from the valley area and highlands of Jalisco, Mexico. The finished product is a fair golden color.
The nose offers hints of earthy floral, vanilla and coffee bean, and the finish boasts notes of vanilla,
coffee and cooked agave.
"We're thrilled to introduce El Mayor Tequila Café Reposado in the hear of Espresso Martini season,"
said Kayleight Longo, brand manager for El Mayor. "Tequila-based coffee cocktails are on the rise, and
our Café Reposado makes it simple for consumers to reimagine their customized coffee drinks into
delicious adult concoctions - like a Café Reposado Pumpkin Spice Latte - or come up with something
entirely new. Consumers will be delighted by the smooth versatility and simplicity of this latest release."
El Mayor Café Reposado Tequila is packaged in an embossed opaque brown glass bottle with a
rich-brown colored label and premium cork closure.
El Mayor Café Reposado Tequila marks tha latest addition to the award-winning El Mayor Tequila family
. El Mayor expressions have earned prestigious industry acclaim including a platinum medal and
Consumer's Choice Award at the 2025 SIP Awards, a gold medal at the 2025 ASCOT Awards and
recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits
Competition for El Mayor Reposado.
For recipes and more information about El Mayor and Café Reposado, or to find a retailer, visit
elmayor.com or follow the brand @elmayortequila on Facebook and Instagram.
Monday, September 22, 2025
Jack Daniel's Limited Edition Sweet Mash Tennessee Straigh Whiskey
Jack Daniel’s Launches Limited Edition Sweet Mash Tennessee Straight Whiskey
Jack Daniel’s Distillery Series Selection #15 is a high-proof Sweet Mash Tennessee Whiskey pulled from top-floors of the distillery’s Tract 2 barrelhouses
Lynchburg, Tennessee (September 22, 2025) – The Jack Daniel Distillery introduces a Sweet Mash Tennessee Straight Whiskey as the latest selection in its Distillery Series line of experimental whiskeys.
At the beginning of each distilling season, the Jack Daniel Distillery uses a sweet mash process during the cooking of grains. This sweet mash will kickstart production before establishing a setback to support our sour mash process for the remainder of the distilling season.
Distillery Series Selection #15 is a nod to the annual small run of sweet mashed whiskey, featuring the same grain bill of 80% corn, 12% malted barley, and 8% rye like all Jack Daniel’s Tennessee Whiskeys. After entering new charred white oak barrels in 2016, the expression was aged on the top floors of Track 2 barrelhouses at the Jack Daniel Distillery for almost nine years before being batched and bottled at 117 proof.
“Our Distillery Series has experimented with every step in the whiskey making process from grain bill to barreling, and this release showcases yet another lever that we can pull and tweak here at the Jack Daniel Distillery,” said Chris Fletcher, Jack Daniel’s Master Distiller. “What excites me about this release is the complexity and richness that has emerged from a little extra time in the right places in our barrelhouses.”
The sweet mash process along with the barrel age and location combine for a high-proof Tennessee Whiskey featuring rich butterscotch notes and undertones of pecan, berry and caramel.
Selected by Whiskey Taster and Quality Control Manager Kathy Thurmond, Jack Daniel’s Distillery Series Sweet Mash Tennessee Straight Whiskey is bottled at 117 proof (58.5% abv) in 375ml bottles. It will be available exclusively in Tennessee and at the White Rabbit Bottle Shop at the Jack Daniel Distillery beginning this month, with a suggested retail price of $44.99.
Monday, September 15, 2025
Jack Daniel's Vanilla Coke Canned Cocktail
Jack Daniel’s & Coca-Cola Vanilla Canned Cocktail Returns as Limited-Edition 4-Pack
The perfect twist on a classic favorite delivering a smooth and crisp taste with hints of vanilla is now available for a limited time
Lynchburg, Tennessee (September 15, 2025) - Jack Daniel's and Coca-Cola are expanding their popular Jack & Coke ready-to-drink lineup with the launch of Jack Daniel's and Coca-Cola Vanilla. Available nationwide, this limited-time release comes in a convenient 4-pack of 12 ounce cans, delivering a flavorful twist on the classic Jack & Coke, just in time for tailgaing season.
"Coca-Cola Vanilla brings forward the classic vanilla notes in Jack Daniel's Tennessee Whiskey to create a unique, layered flavor that's perfect for the season," said Mary Beth O'Mara, Jack Daniel's RTD Brand Director. "Whether at fall gatherings or gameday watch parties, we hope our friends will reach for Jack & Coke Vanilla to make every moment more memorable."
Jack Daniel's & Coca-Cola Vanilla was first introduced in the Jack & Coke Variety Pack in March 2025 and quickly became a standout among consumers looking for a premium twist on a familiar favorite. At 7% ABV in its standalone package, the canned cocktail perfectly blends the bold character of Jack Daniel's Tennessee Whiskey with the creamy flavor of Coca-Cola Vanilla for a balanced sip, ready to enjoy with no mixing required.
Jack Daniel's & Coca-Cola Vanilla is available now across the U.S. for a limited time, sold in 4-packs of 12 ounce cans at a suggested retail price of $12.99
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